Talent acquisition
DB Group plans to take on 6,000 new vocational trainees and dual-degree students in 2024. Last year, about 5,700 new DB employees started one of the 50 apprenticeship or 25 dual-degree study programs. In a very tight labor market, it is becoming increasingly difficult to find new employees. This is why DB Group is continuing to step up its outreach in schools in order to attract potential young talent in the classroom. By July 2024, a total of 670 school partnerships had been set up across Germany.
In the highly competitive labor market, DB Group is aiming to make a greater impression through sustainability and attractive green career opportunities. The Green Empowerment Strategy conceived at the end of 2023 and finalized in the first half of 2024 comprises three elements: mind-set, green jobs and social impact. The aim is to empower employees to integrate sustainable ideas into their day-to-day work and act as ambassadors for sustainability. Green jobs are being emphasized to attract talented individuals who have a personal connection to sustainability. The strategy also includes social projects that give employees the freedom to get involved. Initiatives such as the sustainability graduate trainee program and projects such as the #DBpacktan volunteering week are very popular.
Our innovative approach to talent acquisition has received recognition.
- The Green Empowerment Strategy took first place in the St. Gallen Leadership Award for Sustainable Corporate Management.
- The Job Compass won the German Skilled Employees Award for its innovative career guidance.
- The Metaverse project won second place in the German Prize for Online Communication (DPOK), offering a virtual environment in which potential employees can experience DB Group in 3D on an end device.
- The Age Diversity Recruiting Strategy took second place in the QUEB Award for the integration of applicants aged 50+.
- DB Group was also awarded five stars for excellent working conditions and diversity in the Brigitte Modern Work study.