Digitalization and innovation
- DB Arriva was able to further expand its MaaS offer (Mobility as a Service) in the Netherlands under the “glimble by Arriva” brand. In the first half of 2023, the number of glimble users grew by 35% from 200,000 in January to 270,000 by the end of June 2023. glimble continues to launch new initiatives, including the travel packages launched in May 2023, which allow passengers to purchase ticket packages in advance, which can then be used flexibly and are thus better suited to more flexible working models. This is a completely new offering on the Dutch market. glimble has also entered into a partnership with Delft Hyperloop and together they actively promote what the future of sustainable travel will look like.
- DB Arriva in Croatia has introduced a customer loyalty program to retain and reward existing customers and attract new ones with added value offerings. Customers join the program via DB Arriva’s mobile app, through the Web site or through other traditional methods. So far about 13,000 customers have joined with the number growing and expected to double towards the end of 2023.
- UK Bus has completed the introduction of a new telematics system for drivers throughout the fleet. An electronic ticketing system by Ticketer is fully integrated into this system and offers a single sign-on solution for drivers in Regional Transport. DB Arriva is the first British bus company that has managed to do this.
- In March 2023, UK Trains entered into a strategic partnership with a global leader in digital technology, Nagarro, to expand its digital customer platform Arriva Customer Engine (ACE). The aim is to improve the digital customer experience. The platform is currently used by Chiltern Railways and Grand Central Rail, as well as UK Bus. ACE is 100% owned by DB Arriva and is used by customers to buy bus and train tickets and to gain access to real-time service information.